Before day one
The week starts with a one-page brief written together: what should change in your business, who the visitors are, and the one action the site or the tool exists for. A booking, a message, a quote. Everything else on the page serves that action.
You get a fixed price in writing, and we set up the domain and the hosting on your own account, so the work lands in something you own from the first day. In large projects this part is called discovery and takes weeks; for a small business it takes one conversation and a short written summary.
The week, day by day
Each evening you get a link. Each morning you can say what to change.
Day 1
Structure and words
The outline of every page, the headline, the one action and the texts in your language, before any colour appears. Words first, because they decide what the design has to carry.
Before you see it, I check: every section has a reason to be read and the headline says what you do, in one sentence
Day 2
Design and depth
Your colours and typography, a layout that reads on a 360-pixel phone, and motion that has a job: a number that counts up when you look at it, a card that answers the pointer. No decoration for its own sake.
Before you see it, I check: it reads on a phone, with a keyboard and at low contrast, and nothing moves without a reason
Day 3
The tool or the form
The part that brings enquiries: a guided conversation, a booking calendar, a quote calculator. Messages reach you within a minute, the customer gets a confirmation, and nothing ends up in spam.
Before you see it, I check: a message sent at 10 pm is in your inbox at 10:01, with a copy to the sender
Day 4
Search, speed and languages
Titles, descriptions, structured data, the language versions and a sitemap that Google and AI assistants can read. Measured, not assumed: the page loads in under a second on a slow phone.
Before you see it, I check: the automated checks pass and the measurement shows 100 in every category
Day 5
Acceptance and launch
We go through the site together against the written list from the brief. Small fixes are done within hours, then the site goes live on your domain, with redirects from the old one so nothing you had on Google is lost.
Before you see it, I check: the old addresses redirect, the forms work on the live domain, and you have the access to everything
How I make sure of the quality
Four moments when I stop and check before you see anything. They come from nine years in systems where a lost form is a real cost.
The build refuses to publish
An automated check runs on every change. A title that is too long, a link that leads nowhere, an image without a description, a page missing from the sitemap, a language version with fewer entries than the others: any of these stops the build, so a mistake cannot reach your domain.
A real browser tests the forms
Before every launch, a script opens the site like a visitor on a phone and a laptop, fills in the form and the chat, sends a message and checks that the confirmation appears. Not once, before each change.
Measured on a slow phone
Speed, accessibility and search readiness are measured with the same tool Google uses, on a simulated slow phone, and the result goes into the acceptance list. This site scores 100 in every category; yours will too.
A written list, ticked together
The brief becomes the acceptance list. On day five we tick it together, and anything that is not right is fixed before launch, not after. After launch, changes take up to 48 hours.
What you prepare
- Notes or existing texts about your services; polished writing is my job
- Photos and a logo, if you have them; placeholders are fine for the first week
- Access to the current domain and hosting, or a decision to register them on your account
- One person who decides, so that feedback does not wait for a meeting
What this is not
- Not a template with your logo on it: every page is written and built for your business
- Not a page builder: there is nothing to update, nothing that can be hacked through a plugin
- Not an agency timeline: no weeks of waiting between feedback and the next version
Questions about the process
What if my texts are not ready?
Most clients start with notes, a price list and a few sentences about what they do. I write the first version of every text from that and from one conversation, and you correct it. Polished texts are part of the five days, not a condition for starting them. Photos can come later; the layout is built so that they drop in.
Can we start with the tool and add the website later?
Yes, and that is often the better order. A quote calculator or online bookings can live on your current site or on a single page, and bring value within the week. When the site follows, the tool is already there, with its data and its history. The price for the second step is usually smaller, because the groundwork exists.
What happens after day five?
Changes within 48 hours, as part of the care plan or on request. Monthly care adds monitoring, backups, a check of how people find you on Google and small changes without a new quote. You can stop at any time; because everything is registered on your account, the site keeps working without me.